The 3 Biggest Mistakes Companies Make When Launching an App

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When launching an application, there are a few common mistakes that companies make that can harm its success. You don’t want to botch your launch, especially after putting so much effort into the development phase. Additionally, it’s imperative that all users can fully benefit from what you have to offer. If people are interested in your app but they can’t use it properly, they’ll quickly grow frustrated and move on to something better.

Apple’s App Store offers over 1.96 million apps for users to download. Amid so much competition, it’s crucial to ensure your launch goes off without a hitch. There’s no such thing as a perfect app, but it should be as close to perfect as possible before it hits the market. Unfortunately, the smallest mistakes can make the most significant impact. Here are the three biggest ones to watch out for when launching an app:


The 3 Biggest Mistakes Companies Make When Launching an App


1.     Not thoroughly testing the app before the launch

It is important to thoroughly test all processes on multiple devices and operating systems prior to launching an app. This is necessary to ensure that there are no bugs or glitches that could impair the user experience. In their eagerness to launch their final product, some app developers skip key components of testing. The testing process should be as thorough and rigorous as possible, and it shouldn’t ever be rushed. Ultimately, failure to test the app will likely result in poor reviews and low adoption rates.


  1. Not considering user experience

The success of a mobile app is heavily dependent on how user-friendly it is. If the app is difficult to navigate or understand, users will quickly lose interest and delete it. According to data from Think Storage Now, 70% of mobile app users will leave an app if it takes too long to load. Users will also abandon the app if they find it too complicated to use. Therefore, it’s important to thoroughly consider the user experience and design the app with the user in mind.


  1. Not promoting the app properly

Some developers fail to realize that launching an app is just the first step. In order for it to be successful, it needs to be promoted properly. After all, no one will download your app if they aren’t aware it exists. It doesn’t matter how great the app is or how much time you put into it. Businesses that don’t put enough time into advertising and brand awareness don’t attract or retain customers, and the same concept applies to apps.

So how can you advertise your app properly? You should take advantage of social media platforms, reach out to influencers with large audiences, and consider offering promotions to incentivize downloads. The idea is to pique the interest of users and make them curious about the app. With so many other forms of content vying for their interest, your promotional strategy needs to be creative and attention-grabbing. Failing to promote the app properly can result in low visibility and a lack of downloads. A company’s promotional efforts can fail, for example, if its social media platform is inactive, if ads are uninteresting to look at or engage with, or if user inquiries go unanswered.

Launching an App Correctly Offers Many Benefits

By avoiding these common mistakes, companies can increase their chances of launching an app that is both engaging and successful. Making your voice heard in today’s crowded mobile market requires you to thoroughly test your app, consider the user experience, and promote the final product properly.

Learn More about Launching a First-Rate App by Partnering with 1Rivet

1Rivet’s core foundation is ensuring client success, and we make sure to deliver value and quality work as a strategic partner to our clients. To learn more about launching an app successfully, please email us at

Mike Rolfes


Mike Rolfes

Mike Rolfes is a Developer/ Application Architect turned Business Development professional with 25+ years of experience in the IT industry. Mike’s professional background uniquely situates him to understand a CIO's or Business' technology issues and partner with them to build holistic software solutions for their organization.